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20130121
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run throughout the nfl playoffs. there were five live television taste test in all, each of which had 100 consumers of competing brands, conducted blind taste test between the supposedly favored beer, and schlitz. each of the. taste offs was promoted aggressively just like the playoffs themselves, as they watched schlitz versus bud live during the afc players. how many of you remember that? that's good. the marketing message was clear. even. drinkers who think they're like another brand will prefer schlitz in a blind taste test. for the super bowl spot, live at halftime of the super bowl, schlitz hired a former nfl referee to oversee the test. given the risky nature of conducting blind taste test in front of huge audiences on live tv, one can assume that schlitz produced a spectacularly dilution severe. that was not the case. schlitz needed only a mediocre beer and solid grasp of statistics to know that this point, a term i do not use lightly when comes to beer advertising, would almost certainly work out in its favor. most beers and the schlitz category tasted about the same. go back
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